Kaiia Launches Girlhood

Kaiia Launches Girlhood

March 13, 2026

Designed for you and your besties.

Introducing Girlhood by Kaiia - a playful, feel-good collection bursting with pops of lemon, green and pink. Sporty, nostalgic and unapologetically feminine, Girlhood is designed to be mixed, matched and styled your way. Built around standout colour stories, the collection lets you tailor the vibe — whether you're leaning sweet in baby pink or keeping it cool in chocolate and lemon contrasts.

But Girlhood is about more than just clothes. It’s about the moments that happen in them. Inspired by the everyday experiences that define girlhood, the collection celebrates the simple moments that turn into lasting memories — getting ready together, borrowing each other’s hoodies, spontaneous coffee runs and late-night chats that somehow turn into early mornings. It’s the comfort of being surrounded by your best friends, the energy of doing life together and the confidence that comes from feeling completely yourself.

To bring that feeling to life, we headed on location for a social shoot at a beautiful house with four of our creators from the TikTok Creator House: Chyna Solder, Summer Christie, Ruth Young and Tyra Baylis. The aim was to capture the playful, friendship-driven energy that sits at the heart of the Girlhood collection while creating content that truly reflects the Kaiia community.

As the social team shared: “We recently headed on location for a social shoot at a gorgeous house with four of our creators from the TikTok Creator House: Chyna Solder, Summer Christie, Ruth Young and Tyra Baylis. The aim of the shoot was to bring our girly, friendship-driven vision to life and create content that truly reflects the Kaiia community. Spending the day together gave us the perfect opportunity to get to know the girls ahead of the Creator House, while capturing plenty of Kaiia core content. From relaxed moments around the house to fun, friendship-led scenes, the whole shoot embodied the energy we want the Creator House to represent – confidence, connection and a group of girls supporting each other.”

The house quickly became the backdrop for the kind of moments that make girlhood so special. Music playing in the background, outfit changes happening in every room, and the kind of laughter that only happens when girls are together. Rather than feeling like a traditional shoot, the day felt more like a girls’ weekend — relaxed, fun and completely natural. That same effortless energy runs throughout the collection itself.

At the heart of Girlhood is a focus on comfort, confidence and effortless everyday dressing. Designed with relaxed silhouettes and soft colour palettes, the pieces bring together cosy loungewear and casual streetwear to create the ultimate off-duty wardrobe. The collection features oversized hoodies, cropped sweatshirts, striped rugby tops, baby tanks, lounge shorts and relaxed joggers — all designed to be worn together or styled as separates. Signature Kaiia graphics and classic varsity lettering give the pieces a nostalgic feel while keeping everything modern, wearable and easy to style. Whether you're staying in, heading out or spending the day with your best friends, the collection is designed for those in-between moments that make up everyday life. Because at the end of the day, Girlhood isn’t just about what you wear — it’s about who you share those moments with.

It’s the oversized hoodie you throw on after a long day. The outfit you borrow from your best friend. The lounge set you wear while getting ready together before a night out. The pieces that become part of the memories you make. Girlhood by Kaiia is designed for all of those moments — the big ones, the small ones and everything in between.

Because girlhood is always better together. Shop Girlhood Here.