Introducing The Doll House by Kaiia, our latest collection, created exclusively for Super Brand Week in collaboration with TikTok. Think fresh spring energy, playful styling and pieces designed to be worn your way. Soft, feminine tones meet effortless everyday fits, bringing together a collection that feels as fun as it looks. But this week is about more than just the clothes.
To celebrate Super Brand Week, we’ve taken things to the next level — moving into The Doll House, a huge mansion transformed into our very own TikTok live studio. For one full week, it’s become the home of Kaiia on TikTok, where content, community and creativity all come together in one space. With 10 TikTok live presenters and 10 creators staying in the house, the energy has been non-stop. From 8am through to 2am, the house has been filled with back-to-back livestreams, outfit changes, glam moments and the kind of chaos that only happens when you bring that many girls together under one roof.
Before the cameras even turned on, our team were behind the scenes making it all happen. From setting up each room to creating the perfect filming spaces, every detail of The Doll House was designed to bring the Kaiia vision to life — a space that feels fun, immersive and completely community-driven. We spoke to some of the team working at the house this week to get a peek behind the scenes:
"We’ve just arrived at the Creator House and it’s honestly buzzing with energy behind the scenes! From setting up the space to welcoming everyone on the Kaiia minibus, you can feel the excitement building. Seeing the girls change into their Kaiia fits, enjoying breakfast together, and getting ready for the first livestreams... it’s such a special, chaotic, amazing vibe. Lives kicked off at 8am, with presenters and creators teaming up, and the energy has been nonstop all morning. Being here and seeing it all come together has been incredible and we’re only just getting started!"
Now that we’re live, The Doll House has truly come into its own. Each room has its own personality, every corner has become a content moment, and no two livestreams feel the same. Whether it’s getting ready together, styling new pieces or just chatting with the audience in real time, it’s all about capturing those unfiltered, in-the-moment vibes.
Watch what we’ve been getting up to:
WATCH HERE
WATCH HERE
WATCH HERE
And we’re only just getting started… alongside the livestreams, The Doll House collection is now live online. Designed with everyone in mind, it’s all about versatility, comfort and that effortless “throw-on-and-go” feeling. Whether you’re dressing up with your besties or keeping it casual, the collection is made for those shared moments — the ones that feel spontaneous, fun and completely you. Think easy layers, flattering silhouettes and soft spring colour palettes that you can mix, match and style your own way. It’s your Doll House, and everyone’s invited. The house itself has been such a special experience for everyone involved. From early mornings to late-night lives, it’s brought together creators, presenters and the Kaiia team in a way that feels authentic, exciting and completely new for us as a brand.
Make sure you’re following along to see everything as it unfolds — from behind-the-scenes moments to live content and everything in between.
Keep your eyes peeled on our Instagram and TikTok to see what else we’ve got coming this week… especially over the weekend. This week, we’re all living in The Doll House!