Kaiia x Medicube Present

The Kaiia x Medicube TikTok Shop Community Catwalk

The Community Open Casting Has Arrived

Fashion. Beauty. Confidence. Community.

This September, Kaiia and Medicube are bringing together fashion, beauty and community for one of the most exciting TikTok Shop collaborations of the year.

The Kaiia x Medicube TikTok Shop Community Catwalk is more than a runway show. It's a five-week campaign celebrating confidence, creativity and the incredible communities that have helped both brands grow.

We're searching for 20 members of the Kaiia and Medicube community to become the faces of the campaign.

From exclusive fittings and Medicube skincare experiences to professional content shoots, TikTok LIVE sessions and behind-the-scenes access, our finalists will experience every step of the journey before walking the Kaiia x Medicube TikTok Shop Community Catwalk in London on Wednesday 9 September.

Whether you're a creator, customer, aspiring model or simply someone who loves fashion, skincare and creating content, we'd love to meet you.

20 people. One runway. One unforgettable experience.

Community Open Casting

📅 Saturday 15 August
📍 Shoreditch, London (Exact location will be announced via TikTok.)

This is where the journey begins.

Our Community Open Casting isn't a traditional modelling audition—it's an opportunity for us to meet the incredible people behind the Kaiia and Medicube communities.

We're looking for confidence, authenticity and individuality just as much as runway presence.

Throughout the day you'll have the opportunity to:

• Meet the Kaiia and Medicube teams.
• Tell us your story.
• Walk our runway in front of our creative team.
• Try on the latest Kaiia collection.
• Experience Medicube skincare.
• Capture behind-the-scenes content.
• Meet fellow applicants, creators and members of both communities.
• Receive exclusive Kaiia x Medicube gifts.
• Be considered as one of our final 20 community models.

Dress Code

To create a clean, elevated casting environment, we kindly ask everyone attending to wear an all-black outfit.

Think simple, confident and fashion-forward:

• Black top or bodysuit
• Black jeans, trousers, leggings or shorts
• Minimal accessories
• Trainers or heels—whatever makes you feel your most confident

This allows our creative team to focus on what matters most...

You.

Your confidence.

Your personality.

Your individuality.

We're not looking for professional models.

We're looking for people who represent everything Kaiia and Medicube stand for—confidence, authenticity, positivity and community.

Can't Make It To London?

We know not everyone will be able to attend our Community Open Casting in London on Saturday 15 August, and we don't want anyone to miss the opportunity to be part of this incredible campaign.

That's why Online Casting will open immediately after the Community Open Casting on Saturday 15 August and remain open until Wednesday 19 August, giving even more members of the Kaiia and Medicube community the chance to become one of our final 20.

Simply create your TikTok, complete the online application and tell us why you should be one of the faces of the Kaiia x Medicube TikTok Shop Community Catwalk.

How To Enter Online

Create a TikTok answering one simple question:

"Why should you be one of the faces of the Kaiia x Medicube TikTok Shop Community Catwalk?"

We'd love to hear:

• Who you are.
• Why you love Kaiia, Medicube or both.
• What confidence means to you.
• Why you'd be proud to represent our community.
• What makes you unique.
• Why you should be selected as one of our final 20.

Be yourself.

Be creative.

Be authentic.

There isn't a right or wrong answer—we simply want to meet the real you.

How To Enter

1. Create your TikTok answering the question above.
2. Tag @Kaiia and @Medicube.
3. Use #KaiiaXMedicubeCasting.
4. Complete the online application form and upload your TikTok link.
5. Make sure your TikTok profile is public so we can view your entry.

No modelling experience is required.

We don't want perfection.

We want personality.

What You'll Be Part Of

If selected as one of our 20 finalists, you'll have the opportunity to:

• Become one of the official faces of the Kaiia x Medicube TikTok Shop Community Catwalk.
• Attend exclusive fittings with the Kaiia team.
• Experience Medicube skincare throughout the campaign.
• Receive personalised Medicube skincare recommendations.
• Feature in professional photography and campaign shoots.
• Appear across Kaiia and Medicube social channels.
• Take part in TikTok LIVE sessions.
• Collaborate with creators and the Kaiia and Medicube teams.
• Walk in the Kaiia x Medicube TikTok Shop Community Catwalk in London on Wednesday 9 September.
• Receive exclusive Kaiia x Medicube products and gifts.

The Journey

Following our Community Open Casting on Saturday 15 August and Online Casting, which closes on Wednesday 19 August, our judging panel will carefully select 20 finalists to become the faces of the Kaiia x Medicube TikTok Shop Community Catwalk.

The Final 20 will be announced on Thursday 20 August, before beginning an unforgettable five-week journey leading up to the Community Catwalk.

Over the following weeks, you'll be able to follow every stage of their experience, including:

• Meeting the Final 20
• Exclusive Kaiia fittings
• Medicube skincare experiences
• Professional campaign photography and filming
• Behind-the-scenes content
• Creator collaborations
• TikTok LIVE sessions
• Catwalk rehearsals
• Exclusive Kaiia and Medicube product reveals
• Final preparations before the runway

The finalists won't just walk the catwalk—they'll become part of the Kaiia x Medicube story.

On Wednesday 9 September, they'll take to the runway at the Kaiia x Medicube TikTok Shop Community Catwalk in London in front of creators, industry guests, TikTok Shop and both brand communities.

Stay Updated

Sign up below to receive:

• Exclusive Kaiia x Medicube campaign updates.
• Community Open Casting news.
• Behind-the-scenes content.
• Meet the Final 20 first.
• Catwalk announcements.
• Future community casting opportunities.
• Early access to Kaiia launches.
• TikTok Shop exclusives and giveaways.

Join the Journey

Whether you join us at our Community Open Casting on Saturday 15 August or apply through Online Casting before entries close on Wednesday 19 August, this is your opportunity to become one of the faces of the Kaiia x Medicube TikTok Shop Community Catwalk.

Fashion. Beauty. Confidence. Community.

Your journey starts here.