The more you shop, the more you gain from points and perks to exclusive experiences made for our inner circle. From first drops to birthday treats, consider this your backstage pass to all things Kaiia. Climb through the tiers – The Insider, The Influencer, The Icon, and The Main Character and discover just how rewarding great style can be.
How It Works
Sign up
Create an account.
Earn points
Earn 1 point for £1 spent.
Redeem
Exchange your points for discounts and free products.
Tiers
The Insider
On sign-up
1x Points Multiplier
£5 Birthday Reward
Welcome Points
Double Points Days
The Influencer
Spend £100
1.25x Points Multiplier
£10 Birthday Reward
Double Points Days
First Looks at New Collections
Early access to sales
Early access to drops
The Icon
Spend £200
1.5x Points Multiplier
£15 Birthday Reward
Double Points Days
First Looks at New Collections
Early access to sales
Early access to drops
Event Invites
The Main Character
Spend £400
2x Points Multiplier
£20 Birthday Reward
Double Points Days
First Looks at New Collections
Early access to sales
Early access to drops
Event Invites
BTS Access
Exclusive Merch
Free Shipping
Ways to earn points
Follow us on social media, sign up for SMS and more.
Turn your efforts into rewards, complete tasks, and collect achievements.
Coastal Breeze
Purchase from Coastal Breeze
Receive +40 points
Locked
Bikini
Purchase a bikini
Receive +40 points
0/1
T-Shirt and Shorts
Purchase a T-Shirt and shorts
Receive +40 points
0/2
FAQs
What is the Kaiia Community?
Your space to earn, unlock, and elevate.
The more you shop, the more you gain - from points and perks to exclusive experiences made for our inner circle. From first drops to birthday treats, consider this your backstage pass to all things Kaiia. Climb through the tiers - The Insider, The Influencer, The Icon, and The Main Character - and discover just how rewarding great style can be.
How do I join the loyalty program?
All you need to do to join our loyalty and rewards program is to create an account with us! Simply follow the instructions to make an account with Kaiia and you’ll automatically be enrolled in loyalty so you can start earning points immediately.
What benefits do I get in the loyalty program?
The more you shop, the more benefits you earn! You’ll be able to earn points for any purchases you make and unlock new rewards by leveling up in our program and interacting with our features. The full list of benefits and rewards can be found in above, so you can see exactly what you stand to earn!
How is my tier status determined?
Your tier status is based on your total spending with our store. The more you shop, the higher your tier! Check out the spending thresholds for each tier in the program description above.
Is my tier status for life?
Yep, your tier status will not change after you earned it!
How do points work?
It’s this simple: For every pound you spend on eligible purchases, you earn points. Earned points are converted into promotional redemption award pounds. You can apply these reward pounds to future purchases you make to make more out of your purchases. Depending on your tier status, you can be earning points at faster rates than standard, meaning more points for less pounds spent!
Do all purchases count for points?
All of your purchases made on the Kaiia Site, App and Tiktok Shop will count for points. You need to make sure you are logged into your account on site and app. To redeem points for purchases on Tiktok Shop you will need to upload your receipt. Some exclusions may apply, but you will be explicitly notified if a purchase does not count for points.
How do I get loyalty points from my TikTok purchase?
Upload your TikTok Shop receipt on the Kaiia loyalty page on our website or in the Kaiia app.
What receipt do I need?
A screenshot of your TikTok order confirmation showing the order ID number and order value. If the order ID and purchase value are not visible, points cannot be issued.
Can I upload receipts from old orders?
No, you will only receive points from receipts for current orders.
How long does it take to receive my points?
Points will be added within 48–72 hours after verification.
Where can I use my points?
Points can currently be redeemed on the Kaiia website or in the Kaiia app.
Do I need a Kaiia account?
Yes, you must create or log into your Kaiia account to receive points.
What happens if I return my items?
Upon the return of an item, the spend applied to your tier status for the original purchase, as well as any points earned from the purchase, will be deducted from your account.
What is voting?
Voting is another cool way for you to earn points for free. If you answer questions that we ask you, you’ll get points awarded to your account. It’s super simple!
How do achievements work?
Achievements allow you to complete specific tasks and earn cool rewards upon completion. Take a look at all the available achievements you have to complete and start ticking them off one by one to truly master the loyalty game by unlocking some amazing rewards. Each achievement tells you what you need to do to unlock it and what rewards you will get once the achievement is unlocked.
How will I receive my birthday gift?
All members who have provided their birthday information will be invited to redeem points on their birthday. Notification will be sent to you via email, so it is important that you are opted in to receive marketing emails from us. Instructions on redemption will be provided in the email.
Do my points expire?
No, your points will not expire.
How do referrals work?
If you want to do something nice for your friends and family, you can share your unique link with them so that they get a discount on their first purchase. Share your link via email or our different social media options and receive a discount code via email when the person you refer makes a qualifying purchase.